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Align your product roadmap with your product vision.

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Product Strategy Consulting Services

Convert your vision into a compelling product through product strategy consulting.

The best product ideas can fail without the right plan. We conduct a deep dive into your product use case, hold design thinking workshops to prepare a detailed product roadmap, and verify features from the point of view of potential customers.

Craft Successful Product Strategies With Maruti Techlabs

Crafting a product that's innovative and engaging requires a unique set of skills. As a product strategy consulting partner, we collaborate closely with companies to create innovative and effective product strategies tailored to their business goals. Our approach begins with a thorough understanding of our client's vision and objectives to ensure our strategy flawlessly aligns with their overall plan.

During our 2-4 week product strategy consulting workshop, cross-functional teams collaborate to evaluate the feasibility of your ideas. Together, we identify the key resources required to bring your product to life. We then develop a comprehensive product roadmap that will guide us from initial ideation to developing a minimum viable product. Our product strategy consultants will be there every step of the way helping you achieve your objectives and launch a product primed for success.

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© 2022 Maruti TechLabs Pvt Ltd 

Maruti Techlabs is an agile-powered digital product development company and your guide on the digital transformation journey. We are a team of passionate, purpose-led individuals that obsess over creating innovative solutions to address our clients’ challenges and deliver unparalleled value.

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We take data protection seriously. Way too seriously!

Your Data Is Safe With Us! We take your privacy and confidentiality very seriously & follow the best industry practices to keep your data safe and secure. We understand that it may take more than these few words to convince you, so here are a few things you can expect from us -

Inviolable Policies for Devices & Role-based access permission

Stringent Security Measures

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Why choose Maruti Techlabs?

Why Choose Maruti Techlabs?
App Like TikTok
App Like Mint

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Product Management Consulting Services

Datasets that are too broad in scope can contribute to a lack of trustworthiness in their insights. 

Lack of proficiency in pushing insights to conception is a major roadblock for enterprises today. 

Shortage of skilled talent - Dearth of skilled workforce to address challenges.

Your Roadblock

A business-focused approach to data engineering aligns analytics and technology to get the most out of your data strategy. 

Seamless integration of ML and DL into your existing data pipelines can operationalize insights in real time. 

Teams with proven experience & diverse analytics skill sets can efficiently solve complex challenges.

Our Solution

Get In Touch

We're a proven partner with an NPS of 4.8/5. 
Benefit from the flexibility of outsourcing AND the transparency of an internal team - it's a win-win.
 

Product Strategy Consulting Services

Concept Management Services

Product Vision

Your product vision must align with the company vision. Our product and R&D strategy consulting services help connect KPIs with operational metrics. We help create an end-to-end product roadmap and development plan per business priorities.

Roadmap Creation Services

Product Research

We understand that the first step to product research is analyzing competitors. We conduct end-to-end research on your competitor’s product, assess features, and prepare a differentiation roadmap accordingly, ensuring that the user is at the center of all we do.

Innovation Strategy

As an experienced innovation partner, Maruti Techlabs helps you turn your vision into reality. With a full-service team of strategists, designers, developers, and engineers, we provide end-to-end product strategy consultation and implementation services.

Task Prioritization Services
Product Deployment Services

Competitive Analysis

As a part of our product strategy consulting services, we help you study your competitors, their strengths and weaknesses, and how you can surpass them. We help you benchmark your product against similar products, understand user experiences, and deliver differentiation.

Design Thinking Strategy

We leverage design thinking to help solve problems in a user-centric way. We can develop innovative solutions using robust techniques that consider the human experience from start to finish. We always keep the user at the heart of everything we do to create designs that meet their needs.

Documentation Services
Feedback Incorporation Services

UX Product Roadmaps

Our experts can help you develop a comprehensive UX roadmap that will fulfill your goals while being realistic implementation-wise. A UX product roadmap and backlog will help you communicate business requirements to the development team to ensure everyone is aligned.

Teams We Offer

The ideation to MVP team launches your idea into the market. It helps you validate your idea and gather feedback before going all-in with full-scale development. Our team leverages low-code / no-code technologies to build quickly, iterate, and ship a minimum viable version of your product.

The ideation to MVP team helps you verify your business hypothesis, validate the product’s functionality, reach product-market fit, and map out the product roadmap accordingly.

Ideation to MVP  Team

After achieving a product-market fit, the scale and maturity team focuses on serving the target market. The product development team performs product testing, analyzes the results, draws conclusions, and applies them to scaling the product. They guarantee incremental and iterative delivery and improvement.

The north star for this team is assisting you in developing an internal culture of data-driven product decisions and designing products for stability and scalability.

Scale & Maturity Team

This team closely monitors the application's customer service, experience, data integrity, & smooth running. Two weeks after the development of the product is concluded, the support & hypercare team takes over, & the core product team disintegrates.

During these two weeks, knowledge transfer sessions are held between the product team and the support team. They ensure intensive support and maintenance of the product. The maintenance activities are carried out based on an SLA-based approach.

Support & Hypercare Team

Client Segment

Build from scratch, improve what you have, or do something else entirely - we’ve got you covered.

○ Build Something New
Map out your idea, figure out what to build, and collaborate to bring MVP to life or a solid 1.0.

○ Improve What You Have
Build a new version of your existing app or add new features, with us integrating with your team.

○ Discover What You Need
Not sure where to start? We also offer code and architecture reviews, strategic planning, team training, and more.

Startups / SME

We deploy premier skills to help you build, innovate and accelerate your business.

 Seamless Integration
We integrate with your in-house teams by delivering our experience & technical know-how to your projects.

○ Leadership & Management
Project Managers and Architects with full experience in managing remote teams, and complex projects.

○ Transparency & Agile
We maintain full transparency, and work hand in hand to achieve the optimum results together. We leverage tools like Trello, Skype, JIRA & Slack for better project visibility.

Enterprise

How Do We Engage With You?

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

○ Flexibility
○ Easy Control
○ Transparency 

Time & Material Model

Offshore Dedicated 
Team (ODT) Model

We put the dedication in the Offshore Dedicated Team (ODT). ODT or dedicated development team model involves our team of skilled developers working dedicatedly on your project. You benefit from the wide range of skills, expertise, and resource base.

○ Great for Large Projects
○ Efficiency
○ Adaptability

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

○ Faster Time-to-Market
○ Focus
○ Scalability 

Team Extension Model

Our Technology Stack

Our People = Our Strength

We are as good as our team. And that's why we believe in hiring, training, and retaining the best talent. From following a robust hiring process to ensuring the best project deployment tools, our practices and frameworks reflect our aim to provide the best services and be the best software development team in the market.

We take pride in the broad spectrum of world-class products built by our team. Our team of over a hundred software developers is well-versed in different combinations of JavaScript, React Native, Python, Java, Scala, PHP, and other languages. Our team's areas of expertise also include many underlying platforms, APIs, IEDs, databases, and frameworks. 

MTL strength

FAQs

1. Why do I need product strategy consulting?

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2. Why do you charge for product strategy consulting?

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3. What tangible benefits do we get after the product strategy consulting engagement?

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4. What is product strategy?

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5. Why is product strategy consulting important?

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7. How long does it take to prepare a product strategy?

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6. When can I use product strategy?

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8. Why choose Maruti Techlabs for product strategy consulting?

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Awards & Recognitions

We’re proud to accept industry accolades for our commitment to unparalleled results, client service and continuous growth.

How We Work? 

Discovery Call
In every project we take as product strategy consultants, we start with the discovery call to discuss your product, goals, and objectives. We also identify key product areas we'll work on. It ensures a clear understanding of the project before moving forward, so everyone is on the same page and there are no surprises.

Design Sprint

Discovery Prep Work 
After the discovery call, we move to the next stage by understanding your product vision and the business model. We comprehensively analyze your competitor's products and the industry you serve and conduct other secondary research. It gives us a more well-rounded perspective of your business and product.

Agile Methodology

Design Workshop
After the discovery prep work, our product strategy consulting services entail a design workshop. The design workshop involves establishing the business model and developing a product roadmap through user story mapping. Stakeholder interviews and brainstorming sessions are also held during the design workshop.

Design Thinking Approach

Design Blueprint
Post-workshop, we document the functional requirements, design low-fidelity prototypes, evaluate tech stack/architecture, and develop recommendations. Our findings with timelines and budgets are presented at the end, with the 'Design Blueprint' serving as a guide for the product vision, strategy, and timeline.

Lean Custom Development

Product Scale & Support
Discover, test, and grow your product with a strategic partner that will be there at every step. Our partnership ensures that every aspect of your product - technical, software, and innovation - is set for success. To scale your product, we work with you to implement user feedback, improve UX, and identify new opportunities.

Support & Maintenance
Case Study

Case Study

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Our Development Process

1. Understanding Your Vision

Design Sprint

A good product strategy can only be devised along with the key stakeholders. At Maruti Techlabs, we make it a point to conduct an extensive study of our client's expectations, business vision, and processes so that we can accurately map out what they want to achieve.

Design Sprint

2. Competitor Analysis 

We provide competition analysis to research existing features and user flows of your competitors’ products. Based on that, we prepare a detailed product roadmap focusing on your business objectives and product differentiation.

Design Sprint

3. Idea Validation

Idea testing is a crucial step in identifying business opportunities. At Maruti Techlabs, we test your idea thoroughly to ensure feasibility and create a Proof of Concept (POC) to assess technical feasibility. This way, we can guarantee the soundness and success of your idea.

Design Sprint

4. High-Level Product Strategy

We collaborate to create high-level product strategy documentation that helps map a product roadmap. This product roadmap and backlog provide a clear guide for the development team so your team knows which business requirements and user expectations need to be met.

Design Sprint

5. Technological Trends

To stay ahead of the competition, we always stay updated with the latest technologies and trends that benefit our product and overall goal. This way, we can be sure we're using the best practices to guide your product development and testing.

Design Sprint

6. Roadmap and Backlog Relation

At Maruti Techlabs, we streamline stakeholder communication and tools, establish a clear connection between product roadmap and backlog, and translate business and user expectations into clear development team requirements for efficient product development.

Our Development Process

Service Delivery Process

1. Understanding Your Vision

A good product strategy can only be devised along with the key stakeholders. At Maruti Techlabs, we make it a point to conduct an extensive study of our client's expectations, business vision, and processes so that we can accurately map out what they want to achieve.

2. Competitor Analysis 

We provide competition analysis to research existing features and user flows of your competitors’ products. Based on that, our team prepares a detailed product roadmap focusing on your business objectives and product differentiation.

4. High-Level Product Strategy

We collaborate to create high-level product strategy documentation that helps map a product roadmap. This product roadmap and backlog act as a guide to the development team that helps meet business requirements and user expectations.

3. Idea Validation

Idea testing is a crucial step in identifying business opportunities. At Maruti Techlabs, we test your idea thoroughly to ensure feasibility and create a Proof of Concept (POC) to assess technical feasibility. This way, we can guarantee the soundness and success of your idea.

5. Technological Trends

To stay ahead of the competition, we always stay updated with the latest technologies and trends that benefit our product and overall goal. This way, we can be sure we're using the best practices to guide your product development and testing.



 

At Maruti Techlabs, we streamline stakeholder communication and tools, establish a clear connection between product roadmap and backlog, and translate business and user expectations into clear development team requirements for efficient product development.

6. Roadmap and Backlog Relation

Let Our Clients Do the Talking

Personas & Journey Mapping

Connect with your ideal users and provide a better experience for them with the help of personas and journey mapping. With product strategy consulting services, we help you map your product journey with your user persona. It helps enhance customers' interactions with your brand.

Documentation Services
Feedback Incorporation Services

Conceptual Design & Storyboarding

Through conceptual design and storyboarding services, we identify your users' needs through storytelling. It helps us understand what your users expect from the product and add features accordingly. It helps your business think out of the box and improve your offerings.

Deliverables

○ MVP Scope and Feature Set
We help you develop the best strategies for your MVP by developing features to create the most value for your users.

○ Implementation Timeline
We provide a timeline and estimated project completion date.

○ Concepts & Low-Fidelity Prototypes
We help you translate high-level design concepts into tangible and testable artifacts by designing low-fidelity prototypes and concepts.

○ Product Roadmaps
Your project's success is our number one priority. We plan and map out your product roadmap, which is primed for success.

○ Product Specifications
We work with the design and development team to create specifications for the product.

○ Technology Recommendations
We test and develop technology stack and architecture recommendations.

Looking For Other Services?

We offer the full spectrum of services to assist enterprises in working better & achieving their goals. 
Take a look at our other service offerings below.

User Research and Testing  

UI/UX Design

Product Management