Product Strategy Consulting Services

Convert your vision into a compelling product through product strategy consulting.

The best product ideas can fail without the right plan. We conduct a deep dive into your product use case, hold design thinking workshops to prepare a detailed product roadmap, and verify features from the point of view of potential customers.

Product Strategy Consulting Services

Convert your vision into a compelling product through product strategy consulting.

The best product ideas can fail without the right plan. We conduct a deep dive into your product use case, hold design thinking workshops to prepare a detailed product roadmap, and verify features from the point of view of potential customers.

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Craft Successful Product Strategies With Maruti Techlabs

Crafting a product that's innovative and engaging requires a unique set of skills. As a product strategy consulting partner, we collaborate closely with companies to create innovative and effective product strategies tailored to their business goals. Our approach begins with a thorough understanding of our client's vision and objectives to ensure our strategy flawlessly aligns with their overall plan.
During our 2-4 week product strategy consulting workshop, cross-functional teams collaborate to evaluate the feasibility of your ideas. Together, we identify the key resources required to bring your product to life. We then develop a comprehensive product roadmap that will guide us from initial ideation to developing a minimum viable product. Our product strategy consultants will be there every step of the way helping you achieve your objectives and launch a product primed for success.

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Product Strategy Consulting Services
Product Vision
Your product vision must align with the company vision. Our product and R&D strategy consulting services help connect KPIs with operational metrics. We help create an end-to-end product roadmap and development plan per business priorities.
Competitive Analysis
As a part of our product strategy consulting services, we help you study your competitors, their strengths and weaknesses, and how you can surpass them. We help you benchmark your product against similar products, understand user experiences, and deliver differentiation.
Product Research
We understand that the first step to product research is analyzing competitors. We conduct end-to-end research on your competitor’s product, assess features, and prepare a differentiation roadmap accordingly, ensuring that the user is at the center of all we do.
Innovation Strategy
As an experienced innovation partner, Maruti Techlabs helps you turn your vision into reality. With a full-service team of strategists, designers, developers, and engineers, we provide end-to-end product strategy consultation and implementation services.
Design Thinking Strategy
We leverage design thinking to help solve problems in a user-centric way. We can develop innovative solutions using robust techniques that consider the human experience from start to finish. We always keep the user at the heart of everything we do to create designs that meet their needs.
UX Product Roadmaps
Our experts can help you develop a comprehensive UX roadmap that will fulfill your goals while being realistic implementation-wise. A UX product roadmap and backlog will help you communicate business requirements to the development team to ensure everyone is aligned.
Personas & Journey Mapping
Connect with your ideal users and provide a better experience for them with the help of personas and journey mapping. With product strategy consulting services, we help you map your product journey with your user persona. It helps enhance customers' interactions with your brand.
Conceptual Design & Storyboarding
Through conceptual design and storyboarding services, we identify your users' needs through storytelling. It helps us understand what your users expect from the product and add features accordingly. It helps your business think out of the box and improve your offerings.

Teams We Offer

Ideation to MVP Team

The ideation to MVP team launches your idea into the market. It helps you validate your idea and gather feedback before going all-in with full-scale development. Our team leverages low-code / no-code technologies to build quickly, iterate, and ship a minimum viable version of your product.

The ideation to MVP team helps you verify your business hypothesis, validate the product’s functionality, reach product-market fit, and map out the product roadmap accordingly.

Scale & Maturity Team

After achieving product-market fit, our scale and maturity team focuses on customizing the product. The product development team performs product testing, analyzes the results, draws conclusions, and applies them to scaling the product. They guarantee incremental and iterative delivery and improvement.

The North Star for this team is assisting you in developing an internal culture centered around data-driven product decisions and designing products for stability and scalability.

Support & Care Team

This team closely monitors the application's customer service, experience, data integrity, & smooth running. Two weeks after the development of the product is concluded, the support & hypercare team takes over, & the core product team disintegrates.

During these two weeks, knowledge transfer sessions are held between the product team and the support team. They ensure intensive support and maintenance of the product. The maintenance activities are carried out based on an SLA-based approach.

Align your product roadmap with your product vision.




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Our Development Process

Understanding Your Vision

1. Understanding Your Vision

A good product strategy can only be devised along with the key stakeholders. At Maruti Techlabs, we make it a point to conduct an extensive study of our client's expectations, business vision, and processes so that we can accurately map out what they want to achieve.
Competitor Analysis

2. Competitor Analysis

We provide competition analysis to research existing features and user flows of your competitors’ products. Based on that, our team prepares a detailed product roadmap focusing on your business objectives and product differentiation.
High Level Product Strategy

4. High-Level Product Strategy

We collaborate to create high-level product strategy documentation that helps map a product roadmap. This product roadmap and backlog act as a guide to the development team that helps meet business requirements and user expectations.

Idea Validation

3. Idea Validation

Idea testing is a crucial step in identifying business opportunities. At Maruti Techlabs, we test your idea thoroughly to ensure feasibility and create a Proof of Concept (POC) to assess technical feasibility. This way, we can guarantee the soundness and success of your idea.

Technological Trends

5. Technological Trends

To stay ahead of the competition, we always stay updated with the latest technologies and trends that benefit our product and overall goal. This way, we can be sure we're using the best practices to guide your product development and testing.

Roadmap and Backlog Relation

6. Roadmap and Backlog Relation

At Maruti Techlabs, we streamline stakeholder communication and tools, establish a clear connection between product roadmap and backlog, and translate business and user expectations into clear development team requirements for efficient product development.

Our Development Process

Understanding Your Vision
1. Understanding Your Vision
A good product strategy can only be devised along with the key stakeholders. At Maruti Techlabs, we make it a point to conduct an extensive study of our client's expectations, business vision, and processes so that we can accurately map out what they want to achieve.
Competitor Analysis
2. Competitor Analysis
We provide competition analysis to research existing features and user flows of your competitors’ products. Based on that, our team prepares a detailed product roadmap focusing on your business objectives and product differentiation.
Idea Validation
3. Idea Validation
Idea testing is a crucial step in identifying business opportunities. At Maruti Techlabs, we test your idea thoroughly to ensure feasibility and create a Proof of Concept (POC) to assess technical feasibility. This way, we can guarantee the soundness and success of your idea.
High Level Product Strategy
4. High-Level Product Strategy
We collaborate to create high-level product strategy documentation that helps map a product roadmap. This product roadmap and backlog act as a guide to the development team that helps meet business requirements and user expectations.
Technological Trends
5. Technological Trends
To stay ahead of the competition, we always stay updated with the latest technologies and trends that benefit our product and overall goal. This way, we can be sure we're using the best practices to guide your product development and testing.
Roadmap and Backlog Relation
6. Roadmap and Backlog Relation
At Maruti Techlabs, we streamline stakeholder communication and tools, establish a clear connection between product roadmap and backlog, and translate business and user expectations into clear development team requirements for efficient product development.

Deliverables

  • MVP Scope and Feature Set
    We help you develop the best strategies for your MVP by developing features to create the most value for your users.
     
  • Implementation Timeline
    We provide a timeline and estimated project completion date.
     
  • Concepts & Low-Fidelity Prototypes
    We help you translate high-level design concepts into tangible and testable artifacts by designing low-fidelity prototypes and concepts.
  • Product Roadmaps
    Your project's success is our number one priority. We plan and map out your product roadmap, which is primed for success.
     
  • Product Specifications
    We work with the design and development team to create specifications for the product.
     
  • Technology Recommendations
    We test and develop technology stack and architecture recommendations.
How We Work?
Discovery Call
In every project we take as product strategy consultants, we start with the discovery call to discuss your product, goals, and objectives. We also identify key product areas we'll work on. It ensures a clear understanding of the project before moving forward, so everyone is on the same page and there are no surprises.
Discovery Prep Work
After the discovery call, we move to the next stage by understanding your product vision and the business model. We comprehensively analyze your competitor's products and the industry you serve and conduct other secondary research. It gives us a more well-rounded perspective of your business and product.
Design Workshop
After the discovery prep work, our product strategy consulting services entail a design workshop. The design workshop involves establishing the business model and developing a product roadmap through user story mapping. Stakeholder interviews and brainstorming sessions are also held during the design workshop.
Design Blueprint
Post-workshop, we document the functional requirements, design low-fidelity prototypes, evaluate tech stack/architecture, and develop recommendations. Our findings with timelines and budgets are presented at the end, with the 'Design Blueprint' serving as a guide for the product vision, strategy, and timeline.
Product Scale & Support
Discover, test, and grow your product with a strategic partner that will be there at every step. Our partnership ensures that every aspect of your product - technical, software, and innovation - is set for success. To scale your product, we work with you to implement user feedback, improve UX, and identify new opportunities.
Discovery Call
In every project we take as product strategy consultants, we start with the discovery call to discuss your product, goals, and objectives. We also identify key product areas we'll work on. It ensures a clear understanding of the project before moving forward, so everyone is on the same page and there are no surprises.
Discovery Prep Work
After the discovery call, we move to the next stage by understanding your product vision and the business model. We comprehensively analyze your competitor's products and the industry you serve and conduct other secondary research. It gives us a more well-rounded perspective of your business and product.
Design Workshop
After the discovery prep work, our product strategy consulting services entail a design workshop. The design workshop involves establishing the business model and developing a product roadmap through user story mapping. Stakeholder interviews and brainstorming sessions are also held during the design workshop.
Design Blueprint
Post-workshop, we document the functional requirements, design low-fidelity prototypes, evaluate tech stack/architecture, and develop recommendations. Our findings with timelines and budgets are presented at the end, with the 'Design Blueprint' serving as a guide for the product vision, strategy, and timeline.
Product Scale & Support
Discover, test, and grow your product with a strategic partner that will be there at every step. Our partnership ensures that every aspect of your product - technical, software, and innovation - is set for success. To scale your product, we work with you to implement user feedback, improve UX, and identify new opportunities.

Client Segment

Startups / SME

Build from scratch, improve what you have, or do something entirely different— we’ve got you covered.

  • Build Something New  
    Map out your idea, determine what to build, and collaborate to bring an MVP or a solid 1.0 to life.
  • Improve What You Have 
    Build a new version of your existing app or add new features to your system with our expertise.
  • Discover What You Need 
    Not sure where to start? We also offer code and architecture reviews, strategic planning, team training, and more.

Enterprise

We deploy our best-in-class assets to help you build, innovate, and accelerate your business.

  • Seamless Integration 
    We blend into your team, leading the project forward with solid communication and expertise.
  • Leadership & Management 
    Our management excels at managing remote teams and complex projects and providing technical guidance.
  • Transparency & Agile 
    We leverage tools like Trello, Skype, JIRA, and Slack to achieve transparency, synergy, and better project visibility.
How Do We Engage With You?

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency 

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                                        

  • Great for Large Projects
  • Efficiency
  • Adaptability  

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency 

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                                        

  • Great for Large Projects
  • Efficiency
  • Adaptability  

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability
Case Study

From Idea to MVP in 6 Weeks - Creating Omni Channel Platform for Luxury Shopping

Our client, Unique Vogue, decided to build a platform combining the convenience of the online world and the stellar experience of offline luxury shopping. 

Our product development leads and technical architects tested their business idea by running workshops on building an MVP. This lean startup method helped validate the idea quickly, enabling our client to launch in less than six weeks and work towards achieving PMF quickly. 

We customized the live chat solution to help customers choose from different expert stylists. Using a no-code approach to build the MVP, our client could save 60% of the cost over traditional development. Check how!

Read Case Study
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Our Technology Stack

product-strategy
Why choose Maruti Techlabs?
14+ years experience
Start as quickly as a week
Recurring cost of training & benefits - $0
4.8/5 NPS on Clutch
Certified PMs & delivery teams
Rapid deployment & on-time delivery
Complete transparency
Robust communication across shared channels
Agile & lean startup methodology
Experience across 16 industries

We take data protection seriously. Way too seriously!

Your data is safe with us. We have a strong moral compass and complete transparency to maintain the bond between us. Furthermore, we follow the best industry practices to keep your data safe and tight.
Strict NDA
Inviolable Policies for Devices & Role-based access permission
Stringent Security Measures
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Awards & Recognitions

We’re proud to accept industry accolades for our commitment to unparalleled results, client service and continuous growth.

Our People = Our Strength

We are as good as our team. And that's why we believe in hiring, training, and retaining the best talent. From following a robust hiring process to ensuring the best project deployment tools, our practices and frameworks reflect our aim to provide the best services and be the best software development team in the market.

We take pride in the broad spectrum of world-class products built by our team. Our team of over a hundred software developers is well-versed in different combinations of JavaScript, React Native, Python, Java, Scala, PHP, and other languages. Our team's areas of expertise also include many underlying platforms, APIs, IEDs, databases, and frameworks.

Our People = Our Strength.png

Project Managers
Technical Architects
Data Scientists
Business Analysts
Software Engineers
Integration & Release Engineers
QA Engineers
System Designers
DevOps Engineers
UI/UX Designers
IT Personnel
Support Personnel

More social proof incase you're still on the fence

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Looking For Other Services?

We offer the full spectrum of services to assist enterprises in working better & achieving their goals. Take a look at our other service offerings below.
UI/UX Design
At its core, our UI UX design services are based on human-centric design principles. We take a holistic approach to designing your product by diving deep into how your users will interact with every aspect of your product.
Know More
Product Management
Maximize the success of your product with our state-of-the-art product management services that cover everything from concept to launch and beyond.
Know More
User Research and Testing
Leverage our passionate business experts, UX designers, and technologists to validate your idea, get answers to crucial business questions, and create innovative products that have a lasting impact on users.
Know More

FAQs

Product strategy consultants can bring value by identifying market needs and creating effective products that solve problems. This is especially important when working with an in-house team lacking the required knowledge and expertise.

At our product strategy consulting workshop, multidisciplinary teams come together to assess your ideas for feasibility and determine the key resources involved. This service usually takes 2-4 weeks. We charge for this service in exchange for our time and efforts.

The strategy consulting engagement's deliverables depend on the client's needs and the type of engagement. At the very least, you can expect to receive-

1. User stories

2. Wireframes

3. Click-through prototypes

4. Reliable MVP

5. Production timeline

These deliverables will provide you with a comprehensive view of project costs and assist you in planning the product's development.

A product strategy is a top-level plan that outlines how a company plans to develop, market, and sell a particular product or group of products.

It involves setting objectives for the product, identifying target markets, determining the product's unique value proposition, and developing a plan to achieve the company's goals for the product.

The product strategy serves as a roadmap for its development, outlining the steps needed to bring it to market and achieve success.

Engaging in product strategy consulting can transform your idea into a desirable product that potential users will love. A product strategy establishes precise business objectives and outlines how to achieve them through a streamlined workflow.

It enables you to prepare for a product release, secure funding, and partnerships, and develop a strategic plan for domestic and international markets.

Product strategy can be used when defining a new product, planning a product upgrade, or revamping an existing product.

At Maruti Techlabs, we provide a flexible and responsive product strategy. We help identify potential challenges early on and ensure the project aligns with your business objectives. With us, you can easily adapt to evolving market trends and emerging technologies while remaining true to the product's original vision.

The time it takes to prepare a product strategy can vary depending on the product's complexity and scope, the team's size, the availability of data and resources, and other factors. These key elements can affect the time needed to prepare the roadmap.

We are a team of experienced and well-qualified product strategy consultants offering product strategy services for small, medium, and large-scale businesses. With the help of our 6-step process and expertise, you will be able to define the problem, provide solutions, strategize, and develop a unique product strategy for your business.

Services
  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy
Case Study
  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)
Technologies
  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing
Company
  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy
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Our Offices

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
302, Regency Plaza,Nr. Anandnagar Crossroads,
Satellite, Ahmedabad, Gujarat- 380015

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©2024 Maruti TechLabs Pvt Ltd . All rights reserved.

  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy

  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)

  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing

  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
302, Regency Plaza,Nr. Anandnagar Crossroads,
Satellite, Ahmedabad, Gujarat- 380015

©2024 Maruti TechLabs Pvt Ltd . All rights reserved.