UI/UX Research & Testing Services

Address the needs of your audience better with UI/UX research & testing services.

Leverage our passionate business experts, UX designers, and technologists to validate your idea, get answers to crucial business questions, and create innovative products that have a lasting impact on users.

UI/UX Research & Testing Services

Address the needs of your audience better with UI/UX research & testing services.

Leverage our passionate business experts, UX designers, and technologists to validate your idea, get answers to crucial business questions, and create innovative products that have a lasting impact on users.

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Launch Products That Are Truly Customer-Centric

Solve complex business problems, develop successful products, and learn how to tailor them to users' needs in an accelerated manner. How? Start your project with a product discovery workshop. With this approach, you can avoid potential risks and develop your idea, while also reducing the risk of costly redesigns in the future.

At Maruti Techlabs, we conduct a discovery workshop at the beginning of each project to ensure our clients get the most out of their products or ideas.

Through UI/UX research & testing services, our team works with the client for several weeks to uncover potential problems or opportunities within their business.

We define deliverables, including development goals, project scope, and roadmap. We use human-centered design tools and methodologies to deliver flawless product experiences.

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Discovery Phase Deliverables

Business

  • Product Vision
  • Functional Decomposition 
  • Product Roadmap

Design

  • Prototype
  • Screen Flows
  • Style Guide

Architecture

  • Solution Architecture
  • Tech Stack
  • Operation Plan

Project Plan

  • Cost and Time Estimates
  • Team Structure
  • Implementation Plan
UI/UX Research & Testing Services
UX Research
As a UX research firm, we understand that no matter how great your product is, it will always be subject to the scrutiny of users with varying behaviors and expectations. Our UI/UX research & testing services help you bridge the empathy gap between customers' pain points and your offerings to enter the market with more confidence.
UX Testing & Audit
With our UI/UX research & testing services, we take a close look at your product from every angle to identify areas of improvement for your product's user experience. We evaluate your user flow, design, and common patterns to develop a roadmap that will help eliminate any usability problems and improve your product's overall UX.
Product Research
Through our product research and user testing services, we closely examine your users' behavior and the business ecosystem to make informed decisions on your product features. As a UX research consulting firm, we help businesses identify key market issues that can influence their product design and development success.
Competitive Analysis
We offer competitor analysis and research services to help identify your product's shortcomings and stay ahead of the competition. With us as your UX research firm, you can leverage data and make better decisions about your UI/UX solutions and products to help you stand out in the market.
A/B Testing
With A/B testing services, we improve conversion rates and engage more visitors who interact with your brands online. We test versions of webpages and digital experiences to find the best possible outcome for your brand. With our UX research firm, you can leverage our expertise to improve your online presence.
Usability Testing
As a website usability testing services provider, we can help you optimize your websites and products for enhanced user experience. Usability tests measure how effectively a user can complete goals with a product. We provide valuable insights to make informed design decisions and improve the user experience.
Eye Ball Tracking
Eye-tracking is the technology that measures, records, and analyzes human eye movement. Leverage our eyeball tracking services to measure the point of gaze, eye positions, and eye movement. Understand what people see and don't when viewing web pages, advertisements, promotional videos, and other multimedia content.
Rapid Prototyping
Our rapid prototyping services aim to create new or revised versions of products quickly and accelerate the response to user and stakeholder feedback. It speeds up the process of delivering a new prototype to users for additional testing, making the product development cycle more efficient and complete.
Branding
As a UX research firm, we also provide branding services. We help you create engaging and authentic messages representing your business values to your target market. We work with you to determine your messaging, how your brand is placed, and what makes you different from other companies in the industry.
Data Analytics
Our data analytics services offer a comprehensive view of your business operations, customers, and marketing efforts to help you find new opportunities for growth and efficiency. Make better decisions based on accurate and up-to-date data with data analytics services from Maruti Techlabs.

Teams We Offer

Ideation to MVP Team

Our team leverages low-code / no-code technologies to quickly build and iterate a wireframe of your product. Through user research and testing, we verify your business hypothesis, validate your wireframe's functionality, and help you achieve product-market fit.

The ideation to MVP team helps you map out your product roadmap for success which helps you stay on track, prioritize tasks, and ensure that everyone is aligned on the project’s goal.

Scale & Maturity Team

After achieving product-market fit, our scale and maturity team focuses on customizing the product. The product development team performs product testing, analyzes the results, draws conclusions, and applies them to scaling the product. They guarantee incremental and iterative delivery and improvement.

The North Star for this team is assisting you in developing an internal culture centered around data-driven product decisions and designing products for stability and scalability.

Support & Care Team

This team closely monitors the application's customer service, experience, data integrity, & smooth running. Two weeks after the development of the product is concluded, the support & hypercare team takes over, & the core product team disintegrates.

During these two weeks, knowledge transfer sessions are held between the product team and the support team. They ensure intensive support and maintenance of the product. The maintenance activities are carried out based on an SLA-based approach.

Design superlative digital experiences.




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Our Development Process

Discovery

1. Discovery

At Maruti Techlabs, the foundation of our work is built on a deep understanding of your business. We take the time to grasp your domain, goals, and digital ecosystem. Before we commence the build phase, we clearly define your use cases and ensure clear communication and alignment.
Design

2. Research

Successful design stems from a thorough understanding of the problem at hand. As a user research firm, we immerse ourselves in your project to gain insight into your business, processes, and objectives. It allows us to create a UI/UX roadmap tailored to your business and aligned with your goals.
WireFrame

4. Wireframe

As a UX research firm, we focus on gathering stakeholder feedback, analyzing common user behavior patterns, and revising initial assumptions. We create wireframes and rapid concept sketches with specific customer personas in mind. We ensure that your product is valuable and differentiated.

Information Architecture

3. Information Architecture

Our information architecture process includes crafting user stories, designing the grouping and hierarchy of content, creating process flowcharts, conducting ideation sessions, and developing a clear strategy. It ensures a seamless user experience and effective organization of information for your product.

Design

5. Design

We specialize in transforming your prototypes into polished, high-fidelity mockups that communicate your brand message and streamline workflows. As a UX research firm, we utilize the latest design trends and technologies to create intuitive interfaces that simplify and enhance the user experience.

Test

6. Test

At this stage, we focus on identifying and remedying any UI/UX design flaws or inconsistencies through testing with real users. As one of the leading user testing companies, we aim to support you in crafting an exceptional customer experience that not only meets but surpasses your clients' expectations.

Our Development Process

Discovery
1. Discovery
At Maruti Techlabs, the foundation of our work is built on a deep understanding of your business. We take the time to grasp your domain, goals, and digital ecosystem. Before we commence the build phase, we clearly define your use cases and ensure clear communication and alignment.
Design
2. Research
Successful design stems from a thorough understanding of the problem at hand. As a user research firm, we immerse ourselves in your project to gain insight into your business, processes, and objectives. It allows us to create a UI/UX roadmap tailored to your business and aligned with your goals.
Information Architecture
3. Information Architecture
Our information architecture process includes crafting user stories, designing the grouping and hierarchy of content, creating process flowcharts, conducting ideation sessions, and developing a clear strategy. It ensures a seamless user experience and effective organization of information for your product.
WireFrame
4. Wireframe
As a UX research firm, we focus on gathering stakeholder feedback, analyzing common user behavior patterns, and revising initial assumptions. We create wireframes and rapid concept sketches with specific customer personas in mind. We ensure that your product is valuable and differentiated.
Design
5. Design
We specialize in transforming your prototypes into polished, high-fidelity mockups that communicate your brand message and streamline workflows. As a UX research firm, we utilize the latest design trends and technologies to create intuitive interfaces that simplify and enhance the user experience.
Test
6. Test
At this stage, we focus on identifying and remedying any UI/UX design flaws or inconsistencies through testing with real users. As one of the leading user testing companies, we aim to support you in crafting an exceptional customer experience that not only meets but surpasses your clients' expectations.

Client Segment

Startups / SME

Build from scratch, improve what you have, or do something entirely different— we’ve got you covered.

  • Build Something New  
    Map out your idea, determine what to build, and collaborate to bring an MVP or a solid 1.0 to life.
  • Improve What You Have 
    Build a new version of your existing app or add new features to your system with our expertise.
  • Discover What You Need 
    Not sure where to start? We also offer code and architecture reviews, strategic planning, team training, and more.

Enterprise

We deploy our best-in-class assets to help you build, innovate, and accelerate your business.

  • Seamless Integration 
    We blend into your team, leading the project forward with solid communication and expertise.
  • Leadership & Management 
    Our management excels at managing remote teams and complex projects and providing technical guidance.
  • Transparency & Agile 
    We leverage tools like Trello, Skype, JIRA, and Slack to achieve transparency, synergy, and better project visibility.
How Do We Engage With You?

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                         

  • Great for Large Projects
  • Efficiency
  • Adaptability

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability  

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                         

  • Great for Large Projects
  • Efficiency
  • Adaptability

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability  
Case Study

Building a Responsive UX to Facilitate Real-Time Updates & Customer Service

Our client, Empower Data, is a SaaS platform that provides AI-based analytics sales opportunities for industrial OEMs. The client's web application consolidated the data from multiple sources and showed real-time updates in the dashboard.

The client decided to build a mobile application to provide timely updates to its contractors. Since they had no prior experience building native applications, they were looking to outsource the application’s frontend development.

As their product development partner, we built a highly intuitive app suiting the needs of the end-user. Take a look at how our well-planned and coordinated development helped our client satisfy their customers.

Read Case Study
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Our Technology Stack

user-research-and-testing
Why choose Maruti Techlabs?
14+ years experience
Start as quickly as a week
Recurring cost of training & benefits - $0
4.8/5 NPS on Clutch
Certified PMs & delivery teams
Rapid deployment & on-time delivery
Complete transparency
Robust communication across shared channels
Agile & lean startup methodology
Experience across 16 industries

We take data protection seriously. Way too seriously!

Your data is safe with us. We have a strong moral compass and complete transparency to maintain the bond between us. Furthermore, we follow the best industry practices to keep your data safe and tight.
Strict NDA
Inviolable Policies for Devices & Role-based access permission
Stringent Security Measures
We take data protection seriously Way too seriously.png

Awards & Recognitions

We’re proud to accept industry accolades for our commitment to unparalleled results, client service and continuous growth.

Our People = Our Strength

We are as good as our team. And that's why we believe in hiring, training, and retaining the best talent. From following a robust hiring process to ensuring the best project deployment tools, our practices and frameworks reflect our aim to provide the best services and be the best software development team in the market.

Our experienced team takes pride in creating world-class products, and we can bring that same expertise to your product. By utilizing user research and testing tools like Hotjar, UserTesting.com, Clarity, Google Analytics and more, we can optimize your product’s design and functionality, leading to better conversion rates.

Our People = Our Strength.png

Project Managers
Technical Architects
Data Scientists
Business Analysts
Software Engineers
Integration & Release Engineers
QA Engineers
System Designers
DevOps Engineers
UI/UX Designers
IT Personnel
Support Personnel

More social proof incase you're still on the fence

Our Clients Review
Our Happy Clients
Review Everything

Looking For Other Services?

We offer the full spectrum of services to assist enterprises in working better & achieving their goals. Take a look at our other service offerings below.
UI/UX Design
At its core, our UI UX design services are based on human-centric design principles. We take a holistic approach to designing your product by diving deep into how your users will interact with every aspect of your product.
Know More
Product Strategy
The best product ideas can fail without the right plan. We conduct a deep dive into your product use case, hold design thinking workshops to prepare a detailed product roadmap, and verify features from the point of view of potential customers.
Know More
Product Management
Maximize the success of your product with our state-of-the-art product management services that cover everything from concept to launch and beyond.
Know More

FAQs

The discovery phase is helpful for a variety of reasons, including

  • More accurately identifying project scope and goals.
  • Making design decisions based on data instead of assumptions.
  • Ensuring a higher return on investment.
  • Creating a user-oriented experience.
  • Avoiding costly changes during the advanced stages of development.
  • Additionally, involving specialists at an early stage can maximize the impact of their familiarity with the problem to be solved.

It is essential to know your client's pain points and how you can help them before development begins.

It helps shape the product's vision, ensures everyone involved is on the same page and allows you to plan the project budget more accurately. Without this essential step, you risk developing a product that nobody needs or wants.

The purpose of the UX review is to-

  • To understand the business value of your solution.
  • Improve your product's performance quickly and cost-effectively.
  • Identify any UX or UI issues before spending money on development.
  • Identify the value for users already using or will use the solution.
  • Get another perspective on your solution.

A UX review is a great way to quickly and affordably solve any UX issues you have with your product. By improving your product's competitiveness and value, you'll be able to reach a more comprehensive marketing audience and fully meet your business goals.

You can avoid failed investments and wasted time developing non-essential features by hiring a UX specialist. They will help you focus your efforts on developing features that make sense and are more likely to be used, which will limit your costs and increase your profitability.

There is no hard and fast rule to evaluate product capability. However, having answers to specific questions can help you assess product capability.

When developing a new product, it's essential to have a clear understanding of the problem the product is solving (value proposition), who you are solving it for (target market), and how big the opportunity is (market size). Additionally, information on competitors, differentiation, business indicators to measure success, etc., will give you a clear picture of your product.

Product teams often make the mistake of trying to solve too many problems at once instead of focusing on resolving one particular user problem.

This not only creates confusion and a lack of direction but can also waste valuable resources that could be used more efficiently elsewhere. Ordering issues based on their business and user importance is a good place to start.

At Maruti Techlabs, we take a unique approach to each business problem because we understand that each is different. We always start by trying to understand your business requirements and the underlying issues before developing a strategy to resolve them.

Once we've identified the problems that need to be fixed, we'll create a detailed solution customized to your business needs. This way, you can be sure you'll get what you want from your technology investment.

Services
  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy
Case Study
  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)
Technologies
  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing
Company
  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy
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Our Offices

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
10th Floor The Ridge
Opp. Novotel, Iscon Cross Road
Ahmedabad, Gujarat - 380060

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©2024 Maruti TechLabs Pvt Ltd . All rights reserved.

  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy

  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)

  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing

  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
10th Floor The Ridge
Opp. Novotel, Iscon Cross Road
Ahmedabad, Gujarat - 380060

©2024 Maruti TechLabs Pvt Ltd . All rights reserved.