Our client, Unique Vogue, is an award-winning luxury FashionTech startup based out of Paris, France. Empowered with the mission of improving the luxury fashion shopping experience, Unique Vogue works to redefine the personalized shopping experience and provide exclusive service.
Disclaimer - The name Unique Vogue is a placeholder as there is an NDA signed between both parties.
The world of luxury retail has more or less moved online with e-commerce and m-commerce. While this has guaranteed convenience and round-the-clock access, a part of the consumer journey has suffered heavily in the world of online luxury retail shopping - personalized experience.
There is a sheer lack of personal assistance and retail hospitality in the online shopping space of luxury clothing. To solve this problem, Unique Vogue decided to build a platform that would combine the best of both worlds - the convenience of the online world coupled with the stellar experience of offline luxury shopping.
For this, the founders needed a solution to build and validate their idea quickly. The solution should help them in gathering feedback from the users and make quick iterations accordingly. But, with an incredibly short timeline, it was difficult for the founders of Unique Vogue to find developers and technical architects to build the solution from scratch.
After working as employees in some of the world's leading luxury brands in Paris, the founders of Unique Vogue were bootstrapping their startup. They wanted to build a solution that would quickly validate their idea. The founders started looking for a product development partner that would fit their needs and would be able to build an MVP to validate their business idea and test their hypothesis.
The first place the founders looked for recommendations was their network. One of the founders' acquaintances had worked with Maruti Techlabs before and recommended our services to them. After a couple of meetings and discussions, Maruti Techlabs was chosen as their go-to technical partner.
Some of the reasons why the founders of Unique Vogue chose Maruti Techlabs:
Our product development leads and technical architects tested their business idea by running a series of workshops focused on building an MVP. The goal was to quickly develop a beta version of the platform with low code and no code technology. This helped the client in the following ways:
Using low code and no code technology, we were able to identify multiple tools that could be white-labeled and leveraged for different use cases. With minor customization and watertight integrations across these tools, we could decrease the time to market for our client.
This lean startup method helped validate the idea quickly, enabling our client to launch in less than six weeks and work towards achieving PMF quickly. Once the MVP was validated, our engineers added new features to the platform and focussed on scaling the experience for the customers.
Maruti Techlabs built an eCommerce platform with the help of low code technology. To start with, the MVP of the platform presented hundreds of products from high-end fashion retailers.
Unique Vogue onboarded a network of expert stylists to help their customers with personalized suggestions and recommendations. To bring the personalized experience of stores into the app, we highlighted the USP by integrating the stylist-as-a-service facility in the app.
WotNot (www.wotnot.io), being an omnichannel no-code chatbot and live chat platform, was chosen for the project as it ticked all the boxes. The combination of a bot and live chat was slated to be launched on Messenger and WhatsApp.
With WotNot's pre-built e-commerce templates, it became effortless to customize the conversation flow according to the client's needs and integrate it within the eCommerce platform. The chatbot was trained using various datasets, fashion catalogs, and the client's database.
As soon as the user signed up on the platform, the chatbot would take their preferences and recommend the best clothing options for the customers. Going a step further into personalization, we integrated the live chat solution provided by WotNot to enable the stylist-as-a-service facility. Using this, the customers can instantly connect with expert stylists from all over the world and get them to browse and shop on the customer's behalf as per their preferences.
We customized the live chat solution that enabled the customers to choose the expert stylist they'd want to interact with, based on their experience and portfolio. Not only did this help the customers get a store-like personalized experience, but it also helped the customers work directly with high-profile stylists from across the globe.
As we scaled the platform on the vendor side, we added new features such as a multi-vendor dashboard where luxury brands like Louis Vuitton, Dior, Chanel, Hermès, and more could sign up and add their collections to the platform's database.
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