Software Product Development Services

Transforming your business vision into market-ready software solutions.

Generic digital products just don't cut it anymore. Our custom product development services & solutions help you build superior, impactful, & differentiated digital products that address your customers' evolving needs.

Software Product Development Services

Transforming your business vision into market-ready software solutions.

Generic digital products just don't cut it anymore. Our custom product development services & solutions help you build superior, impactful, & differentiated digital products that address your customers' evolving needs.

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Years of Experience
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Projects Delivered
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Your Roadblock

Your product offerings are not up to date with technological advancements and market competition.

Accommodating user feedback in your product takes never-ending development time.

The pressure to do it all:

  • Withstanding competition
  • Ensuring a continuously evolving product
  • Increasing profits
  • Accelerating time-to-market

is getting the better of your mental peace.

Our Solution

We understand that good product ideas are simply not enough.

They need the backing of an excellent engineering vision to turn into great practical products.

Through agile software development, we build future-proof products that uniquely suit your business goals and customer needs.

We put you in the drivers seat and make changes per your dynamic requirements.

We guarantee incremental delivery and provide flexibility amid changing priorities.

Services We Offer
Web Development

We ensure accelerated development of scalable web applications suiting your business goals by combining agile model principles, a lean startup approach, and our 12+ years of experience.

Our team works closely with you and ensures smooth management of changing priorities by prioritizing transparency and active communication. We leave very little room for expectation gaps.

Mobile Development

We excel in developing both native and hybrid custom mobile applications that form the bridge between your target market and your business needs.

From picking the right tech stack, architecture design to user flows, we take care of all aspects of the mobile application development process and ensure timely delivery of features and a flawless end-product.

MVP Development

Using our MVP development services, you can now validate that new product idea before going all-in on developing it.

Our team leverages the low code / no-code approach to quickly build, iterate, and ship MVP to the market. It helps you gather invaluable feedback from real users. We translate the learnings from MVP into the final product and ensure that your product is based on facts instead of plain assumptions.

Custom Software Development

As market leaders in product engineering, we build reliable, high-performance, and resilient digital products tailor-made for your business.

From concept to implementation, our team of business analysts, IT consultants, architects, frontend and backend developers provide extensive services that best suit your requirements. Post-deployment, our support and maintenance team are at your beck and call for enhancements and performance optimizations. 

Quality & Performance Engineering

Improve performance, gain predictability, and achieve higher ROI through our end-to-end quality assurance services.

Our team of performance testing engineers help you build highly reliable and scalable software solutions that establish a strong reputation and win customer loyalty. With well-defined processes, rigorous code reviews, and comprehensive performance tests, we ensure peak performance and top-notch quality for your product.

AI-based Software Development

Gain competitive advantage by building intelligent products and features. Our team offers advanced machine learning and predictive analytics services that unlock the value of your existing data.

With deep domain expertise and innovation, we help you design and implement a future-ready artificial intelligence (AI) strategy. From computer vision to natural language processing (NLP) to machine learning, our experience with varied AI services can help any industry at any scale. 

Your Team's Extension

Expand your existing product development team by leveraging the talent of our world-class developers. Seamlessly add skills and bandwidth to your current team without blocking your operations.

Through our holistic approach to culture, collaboration, and communication, we quickly adapt to your company's existing model and vision. We manage the execution while you control the product's vision & roadmap from the driver's seat. 

Project Revamp

Your project could have been stalled for different reasons - lack of consensus in the team or simply the shortage of developers or bandwidth.

Whether you want to fix a flaw or add new features, our developers at Maruti Techlabs are skilled at identifying gaps and spotting opportunities. They bring in the latest tech to make your product appeal to a broader audience.

Digital Transformation

Only 30% of companies successfully navigate through a digital transformation. Our digital transformation experts strategize your digital journey and offer extended support that helps you achieve the best ROI on digital transformation.

We help you design a striking online presence by ensuring the smoothest technology integration into your business. With our guidance and expertise, you can confidently embrace the digital era in an ever-evolving digital landscape.

Migration & Modernization

Legacy applications form the backbone of many enterprises. However, their poor performance and inability to scale and adapt to modern demands often hinder performance, organizational growth, innovation, and customer satisfaction.

Our engineers evaluate your existing system and understand your business expectations. They weigh in on different modernization approaches, employ modern technologies, and migrate your architecture to implement software modernization.

Teams We Offer

Ideation to MVP Team

The ideation to MVP team launches your idea into the market. It helps you validate your idea and gather feedback before going all-in with full-scale development. Our team leverages low-code / no-code technologies to build quickly, iterate, and ship a minimum viable version of your product.

The ideation to MVP team helps you verify your business hypothesis, validate the product's functionality, reach product-market fit, and map out the product roadmap accordingly.

Scale & Maturity Team

After achieving product-market fit, our scale and maturity team focuses on customizing the product. The product development team performs product testing, analyzes the results, draws conclusions, and applies them to scaling the product. They guarantee incremental and iterative delivery and improvement.

The North Star for this team is assisting you in developing an internal culture centered around data-driven product decisions and designing products for stability and scalability.

Support & Care Team

This team closely monitors the application's customer service, experience, data integrity, & smooth running. Two weeks after the development of the product is concluded, the support & hypercare team takes over, & the core product team disintegrates.

During these two weeks, knowledge transfer sessions are held between the product team and the support team. They ensure intensive support and maintenance of the product. The maintenance activities are carried out based on an SLA-based approach.

Your product idea. Our engineering prowess & seamless execution.




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Don't take our word for it, take theirs!

Our Development Process

We follow Agile, Lean, & DevOps best practices to create a superior prototype that brings your users’ ideas to fruition through collaboration & rapid execution. Our top priority is quick reaction time & accessibility.

We really want to be your extended team, so apart from the regular meetings, you can be sure that each of our team members is one phone call, email, or message away.

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How We Work?
Requirement Analysis
This phase consists of all the work that needs to be done from our end before the development begins. We identify key objectives & make informed decisions based on your project requirements. Priorities are defined, and necessary parameters are set.
Design & Prototyping
Designs and mockups are conceptualized to help define the inputs and tools required for product development. We develop high-fidelity wireframes and prototypes that align with the overall vision and finalize a sound system design.
Development
In the development phase, the developers work on building different features according to the release cycles & keep improving the product. Depending on the plan, you may or may not choose to test the market with a MVP containing the core features.
Testing & Quality Assurance
Several rounds of testing involving code improvements, bug fixes, feature testing, etc., are carried out for performance improvement and quality assurance. This phase aims to ensure functionality, ease of use, and appeal of the overall product.
Maintenance & Support
After launching the product in the mass market, we provide post-launch monitoring and support. Based on product usage and client feedback, we work on adding new features and improving the existing ones to better the product and the user experience.
Requirement Analysis
This phase consists of all the work that needs to be done from our end before the development begins. We identify key objectives & make informed decisions based on your project requirements. Priorities are defined, and necessary parameters are set.
Design & Prototyping
Designs and mockups are conceptualized to help define the inputs and tools required for product development. We develop high-fidelity wireframes and prototypes that align with the overall vision and finalize a sound system design.
Development
In the development phase, the developers work on building different features according to the release cycles & keep improving the product. Depending on the plan, you may or may not choose to test the market with a MVP containing the core features.
Testing & Quality Assurance
Several rounds of testing involving code improvements, bug fixes, feature testing, etc., are carried out for performance improvement and quality assurance. This phase aims to ensure functionality, ease of use, and appeal of the overall product.
Maintenance & Support
After launching the product in the mass market, we provide post-launch monitoring and support. Based on product usage and client feedback, we work on adding new features and improving the existing ones to better the product and the user experience.

Client Segment

Startup / SME

Build from scratch, improve what you have, or do something entirely different— we’ve got you covered.

  • Build Something New 
    Map out your idea, determine what to build, and collaborate to bring an MVP or a solid 1.0 to life.
  • Improve What You Have
    Build a new version of your existing app or add new features to your system with our expertise. 
  • Discover What You Need
    Not sure where to start? We also offer code and architecture reviews, strategic planning, team training, and more.

Enterprise

We deploy our best-in-class assets to help you build, innovate, and accelerate your business.

  • Seamless Integration
    We blend into your team, leading the project forward with solid communication and expertise.
  • Leadership & Management
    Our management excels at managing remote teams and complex projects and providing technical guidance.
  • Transparency & Agile
    We leverage tools like Trello, Skype, JIRA, and Slack to achieve transparency, synergy, and better project visibility.
How Do We Engage With You?

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                                   

  • Great for Large Projects
  • Efficiency
  • Adaptability

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability

Time & Material Model

Enjoy complete control of the development progress, pace, & cost of the project. We recommend the time & material engagement model for dynamic business requirements. In this model, the project cost is measured in execution time and resources deployed.

  • Flexibility
  • Easy Control
  • Transparency

Offshore Dedicated Team (ODT) Model

We put dedication into the Offshore Dedicated Team (ODT). Our ODT model involves a team of skilled developers, testers, and managers working diligently on your project. With Maruti Techlabs, you benefit from a wide range of skills, expertise, and resources.                                                   

  • Great for Large Projects
  • Efficiency
  • Adaptability

Team Extension Model

Add skills & bandwidth to your team by hiring additional developers on-demand. Our developers seamlessly integrate into your existing team. With on-demand team extension, you can fulfill your skill-specific requirements & scale the team at your pace.

  • Faster Time-to-Market
  • Focus
  • Scalability
Case Study

Building Custom Media Management SaaS Product Under 12 Weeks

In the advertising world, managing ad campaigns across various channels was cumbersome and mostly manual. Our client, Buzzz Media, came up with the idea of building an automated media management SaaS platform for end-to-end management of advertisements.

They hired freelancers to get started with product development. But the project was deserted as soon as it began due to a conflict of interest between the founders and developers.

Our developers stepped in at the right moment and helped Buzzz Media see the product to the finish line. Check out how we picked up a half-baked product with broken lines of code and turned it into a functional one - ready to go live.

Read Case Study
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Our Technology Stack

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Case Study

Building a Responsive UX To Facilitate Real-Time Updates & Enhance Customer Service

Our client, Empower Data, is a SaaS platform that provides AI-based analytics sales opportunities for industrial OEMs. The client's web application consolidated the data from multiple sources and showed real-time updates in the dashboard.

The client decided to build a mobile application to provide timely updates to its contractors. Since they had no prior experience building native applications, they were looking to outsource the application’s frontend development.

As their product development partner, we built a highly intuitive app suiting the needs of the end-user. Take a look at how our well-planned and coordinated development helped our client satisfy their customers.

Read Case Study
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Why choose Maruti Techlabs?
14+ years experience
Start as quickly as a week
Recurring cost of training & benefits - $0
4.8/5 NPS on Clutch
Certified PMs & delivery teams
Rapid deployment & on-time delivery
Complete transparency
Robust communication across shared channels
Agile & lean startup methodology
Experience across 16 industries

We take data protection seriously. Way too seriously!

Your data is safe with us. We have a strong moral compass and complete transparency to maintain the bond between us. Furthermore, we follow the best industry practices to keep your data safe and tight.
Strict NDA
Inviolable Policies for Devices & Role-Based Access Permission
Stringent Security Measures
We take data protection seriously Way too seriously.png

Awards & Recognitions

We’re proud to accept industry accolades for our commitment to unparalleled results, client service and continuous growth.

Our People = Our Strength

We are as good as our team. And that's why we believe in hiring, training, and retaining the best talent. From following a robust hiring process to ensuring the best product development tools, our practices and frameworks reflect our aim to provide the best services and be the best software development team in the market.

We take pride in the broad spectrum of world-class products built by our team. Our team of over a hundred software developers is well-versed in different combinations of JavaScript, React Native, Python, Java, Scala, PHP, and other languages. Our team's areas of expertise also include many underlying platforms, APIs, IEDs, databases, and frameworks.

Our People = Our Strength.png

Project Managers
Technical Architects
Data Scientists
Business Analysts
Software Engineers
Integration & Release Engineers
QA Engineers
System Designers
DevOps Engineers
UI/UX Designers
IT Personnel
Support Personnel

More social proof incase you're still on the fence

Our Clients Review
Our Happy Clients
Review Everything

Looking For Other Services?

We offer the full spectrum of services to assist enterprises in working better & achieving their goals. Take a look at our other service offerings below.
SaaS Application Development
With a focus on user experience, reliability, and continuous improvement, we ensure that your SaaS solutions stands out in the market, driving customer satisfaction and business growth.
Know More
Web App Development
With a focus on user-centric design, robust functionality, and seamless performance, we create bespoke web applications that captivate users and drive tangible results. Let us build stellar web apps that aid your business growth.
Know More
Mobile App Development
Our seasoned developers, designers, and quality assurance experts collaborate closely with you to understand your app requirements and create customized mobile applications that captivate audiences.
Know More

FAQs

Having developed hundreds of products, including two of our own, our product development experts are the right choice to bring your idea to fruition. All you have to do is articulate your idea and send it to us. Our team will connect with you to understand your vision and the project's feasibility. Then, we will prepare a roadmap to turn your idea into a market-ready solution with our services and a specific timeline.

We provide end-to-end product development services from initial concept to final market launch. On a broader level, these services are:

  • Market Research and Idea Definition
  • Product Prototyping
  • System Design and Architecture
  • Product Development using Agile Framework
  • Product Testing
  • Product Support and Future Enhancement.

We sign Non-Disclosure Agreements with all our clients before initiating any project. We ensure security standards are adhered to and that client information and IPs stay confidential.

The cost of product development depends on several factors like product complexity, number of resources involved, development process, and technology stack. To know the exact cost of developing your product, please connect with our team for a free consultation.

We are glad you asked! Having built and shipped hundreds of custom products over the last 12+ years, we have a great track record of delivering excellence to our clients. Our developers are proficient in the latest tools and technologies and follow Agile development methodologies, lean startup approach, and DevOps best practices to build a superior product tailored to your business and customer needs. As a product development company, we help you build future-proof products, reduce time to market, improve software quality, and drive revenue growth.

We have developed many white-label products (2 of them being our own - WotNot and Alertly) for our clients in different industry verticals. Some products we have built include CRM, ERP, POS, LMS, DMS, and other SaaS products.

We have about 120+ engineers with varied tech stack expertise. We use the right mix of technologies, tools, and frameworks that suit your product idea, however, our sweet spot lies in the MEAN/MERN stack.

Product development benefits your business in many ways:

  • Enhances your business offerings
  • Taps into an emerging opportunity in the market
  • Meets rapidly changing customer needs
  • Outdoes your competition
  • Establishes a brand value
  • Increases your revenue streams
Services
  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy
Case Study
  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)
Technologies
  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing
Company
  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy
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Our Offices

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
302, Regency Plaza,Nr. Anandnagar Crossroads,
Satellite, Ahmedabad, Gujarat- 380015

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©2024 Maruti TechLabs Pvt Ltd . All rights reserved.

  • Software Product Development
  • Artificial Intelligence
  • Data Engineering
  • DevOps
  • UI/UX
  • Product Strategy

  • DelightfulHomes (Product Development)
  • Sage Data (Product Development)
  • PhotoStat (Computer Vision)
  • UKHealth (Chatbot)
  • A20 Motors (Data Analytics)
  • Acme Corporation (Product Development)

  • React
  • Python
  • Nodejs
  • Staff Augmentation
  • IT Outsourcing

  • About Us
  • WotNot
  • Careers
  • Blog
  • Contact Us
  • Privacy Policy

USA 
5900 Balcones Dr Suite 100 
Austin, TX 78731, USA

India
302, Regency Plaza,Nr. Anandnagar Crossroads,
Satellite, Ahmedabad, Gujarat- 380015

©2024 Maruti TechLabs Pvt Ltd . All rights reserved.