The Client
DelightfulHomes is a well-known multiple listing service in the United States. The company has evolved into a top real-estate marketplace, enabling users to look for properties listed for sale in different states across the country.
Disclaimer - The name DelightfulHomes is a placeholder, as there is an NDA signed between both parties.
Challenges
DelightfulHomes faced critical technological and operational barriers that hindered their growth and user satisfaction.
- Outdated technologies slowed their website, leading to poor user experiences.
- Increased digital marketing spend brought more traffic, but the website's limitations hindered conversions.
- Advanced property filters, cross-property search, and owner details were key features they needed, but their limited bandwidth delayed quick implementation.
- Given their backlog, building and ramping up an in-house team was time-consuming and impractical.
- Sought a product development partner to co-own the roadmap and deliver results quickly.
Solution
DelightfulHomes collaborated with Maruti Techlabs to enhance their digital platform.
- A team of five engineers was onboarded, seamlessly integrating with their existing team in two weeks.
- We delivered essential features like custom search filters (location, price, beds, baths, etc.), SFR reports, and an analytics dashboard to track KPIs like sales and rentals.
- Map tools, photo sliders, and interactive property containers improved navigation and engagement.
- A trendline report feature was created to generate story links with the owner's details.
- New features were built with modern technologies like Angular, ensuring scalability and efficiency while supporting older features.
Results
The collaboration resulted in tangible improvements and long-term benefits for DelightfulHomes.
- Enhanced user experience with better property filtering, intuitive UI, and improved navigation, leading to increased customer satisfaction.
- Transformed the website into a responsive and efficient platform, boosting conversions and performance.
- Increased revenue by 1.5X through enhanced search features and chatbot integration.
- Faster time to market, seamless collaboration, and continued support as an extended product team for over three years.
