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Case Study

How an AI Chatbot Reduced Customer Support Tickets by 87%

Services We Delivered

Chatbot

Industry

Accounting

The Client

Escalon Services is a back-office services company, providing outsourced assistance in various domains that include Finance, HR, Taxes, Payroll, Benefits, Accounting, Insurance, and Recruitment. Being an INC5000 company and with a client base of 3000+ companies across 22 countries, they continue to grow at an unprecedented rate.

Challenges

Escalon Services faced delays and inefficiencies in providing custom reports to their customers, leading to a poor customer experience and client dissatisfaction.

  • Customers had limited access to predefined reports and had to contact customer support for custom insights.
  • The process involved emailing, raising tickets, or waiting on calls, resulting in high turnaround times.
  • This led to delays in obtaining crucial financial data, causing frustration and increasing client churn.

Solution

To address this, Escalon partnered with Maruti Techlabs to develop an AI-based chatbot that handles dynamic customer queries efficiently.

  • Implemented the WotNot Chatbot Platform with Dialogflow for secure and scalable data integration.
  • Trained the chatbot using NLP to understand over 300 intents and 1500 utterances for accurate query handling.
  • Integrated the chatbot with Escalon’s backend systems via APIs to pull and push relevant data seamlessly.
  • Designed a smooth handover process to human agents for complex queries, ensuring a consistent customer experience.
  • Extended the chatbot’s functionality to voice-based assistants like Alexa and Google Home for broader accessibility.

Results

The AI chatbot significantly enhanced the customer experience by providing instant, contextual information.

  • Achieved an 87% decrease in daily inbound support tickets.
  • Increased query resolution speed by 93.75%.
  • Handled over 5,475,000 queries annually, saving 25,306 hours each year.
  • Successfully integrated predictive analytics to retrieve data from multiple systems.

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