Services We Delivered
Product Development
Industry
Social Polling and Advertising Technology
The Client
Our client, Civic Insights, is a London-based social polling platform dedicated to reshaping how individuals and brands connect and gather opinions. The platform empowers users to discover real insights through instant, transparent polls while fostering meaningful conversations.
Civic Insights lets users create private polls for focused feedback or join public discussions to inspire global conversations.
Disclaimer: The name Civic Insights is a placeholder, as there is an NDA signed between both parties.
Challenges
With third-party cookies being phased out, a social polling platform needed a new way to offer advertisers targeted insights while ensuring user privacy. They aimed to:
- Develop an interactive polling app that replaces cookies with smart contracts.
- Maintain data security and transparency.
- Launch an MVP quickly to secure funding and scale.
- Overcome hiring inefficiencies and evolving project scope.
Solution
Maruti Techlabs built a feature-rich MVP in 5 months, including:
- Poll Creation & Management – Custom polls with audience targeting.
- Real-Time Analytics – Interactive dashboards for instant insights.
- Privacy & Security – Encryption and smart contracts for data protection.
- Audience Engagement – Comment threads, sharing, and notifications.
- Scalable Architecture – Optimized backend for high-traffic use.
Results
From securing funding to enhancing user engagement, here’s what we accomplished:
- Successfully raised funding with the MVP.
- Boosted user trust with transparent data practices.
- Increased engagement through token-based incentives.
- Improved ad targeting and ROI for advertisers.