Services We Delivered
Data Analytics and Business Intelligence
Devops
Industry
Automobile
The Client
Our client, McQueen Autocorp, offers a platform for used car sellers with a buyer network across the USA. The company has developed a hassle-free, customer-centric selling process for used cars accessible to customers.
With just a few simple steps—creating an account, answering a brief questionnaire, and getting an instant quote—sellers can generate a competitive offer. If the prize meets their expectations, they can accept the deal, and McQueen Autocorp will take care of the rest.
Disclaimer: The name McQueen Autocorp is a placeholder, as both parties have signed an NDA.
Challenges
McQueen Autocorp, a used car sales platform, wanted to transition its affiliate payment model from paying after a completed sale to paying when a vehicle was received. This required:
- Predicting vehicle profitability before purchase.
- Creating a structured commission model.
- Migrating and organizing large datasets for accurate analytics.
Solution
Maruti Techlabs implemented a 3-step data-driven approach:
- Migrated vehicle sales data from AWS to Snowflake.
- Structured historical data for predictive analysis.
- Developed a sales model using AutoML in Domo for accurate profitability predictions.
Results
Here’s how McQueen Autocorp optimized finances and strengthened affiliate partnerships:
- Increased monthly savings by 12-15% (~$100,000-$125,000).
- Faster cash flow for affiliates.
- Improved affiliate engagement with upfront payments.
- More predictable and incentivized lead generation.