The Client
Medigap Life, is a prominent online insurance aggregator based in Florida, USA. Established in 2016, Medigap Life emerged as a key player in the insurance space, particularly within the medicare domain.
Medigap Life’s business operates on a two-fold business model. They help top insurance providers reach an untapped market of low-income households, thus making health insurance an accessible tool for all. Simultaneously, they help policy buyers make informed decisions by enabling online policy comparisons and digital policy purchases.
Presently, Medigap Life proudly ranks among the foremost digital insurance platforms in the United States.
Challenges
Our client, Medigap, faced a significant challenge in managing large volumes of customer data using its conventional CRM workflows. Their primary goal was to modernize their workflows.
- Their vTiger CRM struggled with excessive interdependencies, causing performance issues and slow request handling.
- The CRM lacked flexibility and could not process selective records or execute workflows at set intervals.
- Sequential record processing limited the system’s ability to handle multiple requests simultaneously, slowing operations.
- Daily tasks, like sending marketing SMSes, took 7-8 hours, reducing efficiency and agent response times.
Solution
We upgraded the client’s CRM, automated workflows, and ensured a seamless migration.
- Conducted a discovery workshop to understand the system and planned tasks like Airflow DAG automation, Twilio SMS integration, and API design.
- Migrated workflows to Apache Airflow, defining DAGs, schedules, and dependencies while optimizing performance.
- Configured vTiger webhooks for real-time notifications and integrated with Airflow for monitoring and error handling.
- Created a Twilio provider for SMS, enabling dynamic notifications and workflow execution.
- Designed APIs for efficient workflow execution, progress tracking, and scheduling.
Results
Through skilled development, Maruti Techlabs delivered an innovative workflow optimization solution that exceeded Medigap Life’s expectations.
- SMS campaign execution time was reduced by 87.5%.
- Customer acquisition and retention campaign time reduced from 8 hours to 1 hour.
- CRM page load times were cut by 50%, with parallel workflow execution improving efficiency.
- Timely, accurate data access enhanced decision-making for marketing campaigns and customer service strategies.
