The Client
Our client, Buzzz Media, is a SaaS company focused on the media management space. Buzzz Media provides a platform to media and ad agencies for end-to-end management of media spend and budgets across various platforms such as TV, newspapers, magazines, online channels, and more.
Disclaimer: The name Buzzz Media is a placeholder as there is an NDA signed between both parties.
Challenges
Buzzz Media encountered several operational and technical hurdles that delayed their product development and impacted efficiency.
- Manual, inefficient, and time-consuming ad campaign management across multiple channels.
- Siloed tools created fragmented processes, reducing productivity.
- Previous attempts with external developers led to stalled progress, miscommunication, and poor results.
- Reliable developers were required to fix the incomplete code and deliver a cohesive product.
Solution
The founders discovered Maruti Techlabs through Clutch and engaged us after a successful pilot task.
- Conducted a two-week discovery workshop to analyze the tech stack, workflows, and code architecture.
- Mapped a 90-day short-term and 180-day long-term roadmap for structured development.
- Resolved existing code inconsistencies and technical debt.
- Developed key features, integrated third-party tools, and normalized the database for better maintainability.
- Streamlined product advertisement flow by switching commissions from yearly to monthly.
Results
The partnership led to significant improvements in Buzzz Media’s product and overall operations.
- Resolved prior issues and launched the product's first version in just 12 weeks.
- Reduced drop-off rates by 50% through better workflows and usability.
- Enhanced maintainability and saved resources with reusable code and database optimization.
- Ensured secure database access across all domains.
- Helped find product-market fit through iterative feedback.
- Supported Buzzz Media in securing Series A funding and preparing for future scaling.
