The Client
Our client, UKHealth, is one of the largest healthcare service providers in the UK. UKHealth provides comprehensive healthcare services, including primary care, hospital, mental health, ambulance, and social care services to all UK citizens.
UKHealth works both at the national and local level to ensure high-quality healthcare for all UK citizens based on their medical needs, irrespective of their ability to pay for it. They make health and care services more efficient and accessible to the citizens of the UK.
Disclaimer - The name UKHealth is a placeholder as there is an NDA signed between both parties.
Challenges
The COVID-19 pandemic brought several critical challenges that hindered efficient communication and healthcare access for the public.
- Widespread misinformation about COVID-19 was causing fear and confusion.
- Overburdened healthcare workers handling repetitive queries like symptoms and testing locations.
- Lack of a centralized source for verified, real-time updates.
- Challenges in reaching remote areas with proper healthcare services.
Solution
To tackle these challenges, Maruti Techlabs implemented a robust and scalable information platform.
- Shared COVID-19 symptoms, transmission details, preventive steps, and travel advisories.
- Provided official helpline numbers for ambulances, hospitals, and COVID-19 assistance.
- Enabled users to locate nearby testing centers and hospitals by entering their postal code.
- Offered instant access to official WHO guidelines.
- Addressed misinformation with verified facts and citations to debunk myths.
- Conducted interactive quizzes to assess symptoms and connect patients with telemedicine experts.
- Provided mental health resources and contacts for psychologists to support stress management.
Results
The solution significantly improved access to accurate information and streamlined healthcare communication.
- 32M+ queries answered.
- 20M+ users engaged.
- Average engagement time: 1 minute 40 seconds.
- Reduced pressure on healthcare workers.
- 43% more calls are directed to the correct helplines.
