Several metrics can give important information about the condition of your product. Using technologies such as Google Analytics or Hotjar can be beneficial, but they are not always enough.

Many SaaS businesses focus on KPIs like:

➔ Monthly or annual recurring revenue

➔ Customer acquisition cost (CAC)

➔ Activation rate (AR)

➔ Customer and revenue churn

➔ Net promoter score (NPS)

➔ Customer lifetime value (LTV)